# Pawfectly Booked > Purpose-built CRM and management software for dog grooming salons and mobile groomers in the UK. Pawfectly Booked is a multi-tenant SaaS platform designed specifically for pet grooming businesses. It replaces paper diaries and generic booking tools with dedicated software built around how groomers actually work. The company is operated by Top Trenz UK Ltd, co-founded by Jason and Hannah Dempsey — professional groomers based in Mold, Wales. The platform is designed for salon-controlled appointment management. Appointments are managed by the salon owner or team; it is not a public self-booking tool. This is intentional — it gives salons full control over how dogs are booked in. Key capabilities: appointment scheduling with daily, weekly and multi-staff calendar views; client and pet profile management (breed, coat type, grooming history, behaviour notes, vaccination records); unlimited automated SMS and email reminders included on every plan (subject to fair use, not sold in packages); team management with individual staff calendars; business analytics and revenue reporting; equipment tracking; interactive consent forms with e-signatures; dog anatomy/wart map for groomers; secondary groomer assignments; and travel cost tracking for mobile groomers. All plans include a 14-day free trial with no credit card required. Pricing: Solo Salon Standard £10/month, Solo Salon Gold £20/month, Mobile Gold £20/month, Team Standard £25/month, Team Salon Gold £35/month. ## Main Pages - [Home](https://pawfectlybooked.com/): Overview of Pawfectly Booked, core features, testimonials, and free trial sign-up. - [Features](https://pawfectlybooked.com/features): Complete breakdown of all platform features — scheduling, unlimited SMS/email reminders, pet profiles, team management, analytics, equipment tracking, consent forms, and mobile grooming tools. - [Pricing](https://pawfectlybooked.com/pricing): Plan comparison table and pricing. All plans from £10–£35/month include a 14-day free trial. - [About](https://pawfectlybooked.com/about): Company background and founders Jason and Hannah Dempsey. - [Contact](https://pawfectlybooked.com/contact): Contact form and business details. Email: info@pawfectlybooked.com. Address: 40 Ffordd Byrnwr Gwair, Mold, Clwyd, Wales, CH7 1FQ. Hours: Monday–Friday, 9am–5pm GMT. ## Feature Deep-Dives - [Online Booking Software for Dog Groomers](https://pawfectlybooked.com/features/online-dog-grooming-booking-software): 24/7 online booking with an approval workflow, groomer preference, QR codes, and existing client recognition — bookings on the salon's terms. - [Dog Grooming CRM](https://pawfectlybooked.com/features/dog-grooming-crm): Client records, pet profiles, behaviour notes, grooming history, and per-pet pricing in one place. - [SMS & Email Reminders for Dog Groomers](https://pawfectlybooked.com/features/sms-reminders-for-dog-groomers): Automated SMS and email appointment reminders with configurable timing and custom templates to reduce no-shows. - [Pet Record Management](https://pawfectlybooked.com/features/pet-record-management): Complete pet profiles with vaccination records, behaviour notes, grooming history, photos, and per-pet pricing. ## Guides & Resources - [Resources Hub](https://pawfectlybooked.com/resources): Central library of free guides for dog grooming businesses. - [Best Dog Grooming Software UK 2026](https://pawfectlybooked.com/best-dog-grooming-software-uk): Buyer's guide covering what to look for in UK grooming software, feature comparisons, and FAQs. Includes a comparison table of Pawfectly Booked vs generic booking tools. - [Dog Grooming Software vs a Paper Diary](https://pawfectlybooked.com/pawfectly-booked-vs-paper-diary): An honest comparison of what changes when moving from a paper appointment book to grooming software. - [How to Reduce No-Shows in Dog Grooming](https://pawfectlybooked.com/guides/reduce-no-shows-dog-grooming): Reminders, deposits, cancellation policies, and the systems that protect your diary. - [Dog Grooming Client Record Management](https://pawfectlybooked.com/guides/dog-grooming-client-record-management): What to record for every client and dog, and how to move from paper to digital records. - [How to Run an Efficient Dog Grooming Salon](https://pawfectlybooked.com/guides/how-to-run-an-efficient-dog-grooming-salon): Smart scheduling, reduced admin, and team coordination strategies. - [Writing Effective Appointment Reminders for Dog Groomers](https://pawfectlybooked.com/guides/sms-reminders-for-dog-groomers): Timing, tone, templates, and personalisation for SMS and email reminders. - [How to Manage Dog Grooming Cancellations](https://pawfectlybooked.com/guides/how-to-manage-dog-grooming-cancellations): Writing a cancellation policy, handling late cancellations, and filling gaps. ## Legal & Compliance - [Privacy Policy](https://pawfectlybooked.com/privacy): Data protection and privacy practices under UK GDPR. - [Terms of Service](https://pawfectlybooked.com/terms): Terms and conditions of use. - [Cookie Policy](https://pawfectlybooked.com/cookie-policy): Cookie usage and consent information. - [Data Processing Addendum](https://pawfectlybooked.com/data-processing-addendum): GDPR data processing agreement for business customers. ## Technical - [System Status](https://pawfectlybooked.com/status): Live status of the Pawfectly Booked platform and services. - [Sitemap](https://pawfectlybooked.com/sitemap.xml): XML sitemap listing all public pages.