What is a dog grooming marketing campaign?

A dog grooming marketing campaign is a message you deliberately send to a chosen audience, such as a seasonal offer, a last-minute opening, a new service announcement or helpful grooming advice.

What marketing ideas work well for dog grooming salons?

Useful campaigns include filling cancelled appointments, inviting clients to book before a busy season, promoting add-on services and sharing helpful care advice.

Can dog groomers send marketing by email and SMS?

Email marketing is available to eligible salons in the UK and US. UK salons can also use SMS marketing when the client has given permission for that channel. US SMS marketing is coming soon.

How much does SMS marketing cost for a dog grooming salon?

Marketing Credits are charged only for eligible messages accepted for sending. Email costs 0.25 credits per recipient and SMS costs one credit per SMS segment.

Are marketing campaigns the same as automated rebooking reminders?

No. A campaign is created for a chosen audience and message. Automated Reminder to Book In checks each pet’s normal grooming frequency and contacts eligible clients when that pet is due or overdue.

Dog Grooming Marketing Campaigns: Practical Ideas for Salons

Email marketing is available to eligible UK and US salons. UK salons can also use SMS marketing; US SMS marketing is coming soon.

Dog grooming marketing campaign ideas

Fill a last-minute opening with a suitable, opted-in audience.
Invite regular clients to book before a busy season.
Promote add-on services such as teeth cleaning, de-shedding or paw care.
Share helpful coat-care advice between appointments.

How to run a campaign

Choose the campaign purpose, select a suitable audience, write and preview the email, then review exclusions and Marketing Credit cost before sending a measured wave. UK salons can also choose SMS and review the final segment count.

Consent and Marketing Credits

Email permissions are checked in every market. For UK SMS marketing, email and SMS permissions are separate. Unknown and opted-out clients are excluded. Marketing Credits are separate from the subscription and are charged only after eligible messages are accepted for sending.

Manual campaigns are not automated rebooking

A manual campaign is driven by your chosen business message and audience. Automated Reminder to Book In is driven by each pet's saved grooming frequency and completed groom history. They are separate workflows.