What is the difference between a marketing campaign and Reminder to Book In?

They are separate tools. A manual marketing campaign is something you create for a chosen audience, such as announcing a summer offer, filling a cancellation or promoting a new service. Reminder to Book In is an automated pet-specific rebooking workflow: it checks each dog's usual grooming frequency and contacts eligible clients when that dog is due or overdue. They use the same Marketing Credits system, but one does not become the other.

Can Standard-plan salons use Reminder to Book In?

Yes. Reminder to Book In is available to active Standard and Gold subscribers, as well as during a valid trial. It uses separately purchased Marketing Credits and looks for pets due or overdue for their next groom. Gold remains the plan for automated appointment reminders, not this marketing rebooking feature.

How much does SMS marketing cost for a dog grooming salon?

One Marketing Credit is charged for each SMS segment successfully submitted. Bundles are £15 for 100, £30 for 250, £55 for 500 or £100 for 1,000, including VAT where applicable. Personalisation or special characters can change the final segment count.

Do dog grooming appointment reminders use Marketing Credits?

No. Appointment confirmations, reminders, changes, cancellations and consent messages remain separate from marketing and never consume Marketing Credits. Reminder to Book In is a marketing message and does use credits.

Can a client consent to email marketing but not SMS?

Yes. Email and SMS marketing choices are independent. A client can allow either channel, both or neither. Existing and imported clients are treated as unknown rather than assumed to have opted in, and unknown or opted-out contacts are excluded.

Does Reminder to Book In send to clients who already have an appointment?

No. It checks each pet's saved groom frequency and latest completed groom, prioritises the most overdue and excludes a pet with a suitable future appointment. Marketing permission, contact validity, recent-contact rules, available credits and safety limits are rechecked before sending.

Are campaign waves sent automatically?

The initial campaign workflow uses deliberate manual waves. Before a later wave, Pawfectly Booked recalculates bookings, diary availability, permissions, cooling-off rules, recipient priority and credit cost, and does not contact anyone already included in an earlier wave.

Dog Grooming Marketing Campaigns vs Automated Rebooking Reminders

Pawfectly Booked provides two separate ways to bring dog grooming clients back: manual marketing campaigns for a chosen audience, and subscriber-access Reminder to Book In for automated, pet-specific rebooking.

Manual marketing campaigns and automated rebooking are different

Use a manual campaign when you have a message or promotion to send. Examples include announcing a summer offer, filling a last-minute cancellation slot, introducing a new add-on or contacting clients who have not booked recently. You choose the audience, template and send wave.

Use Reminder to Book In when you want the system to watch each pet's usual grooming interval. For example, if Bella normally returns every six weeks and has no suitable future appointment, the system can prompt her owner when she is due or overdue. This workflow uses the pet's completed groom history and saved frequency; it is not a manual campaign.

How Reminder to Book In works

Reminder to Book In checks each active pet's latest completed groom and saved grooming frequency. It identifies pets that are due or overdue, prioritises the most overdue and skips pets that already have a suitable future appointment. Marketing permission, contact details, cooling-off rules, available credits and safety limits are checked before sending.

Manual dog grooming marketing campaigns

Paid Standard and Gold salons can create reusable email or SMS templates, choose a time-since-last-appointment audience, preview recipients and exclusions, review the final credit cost and send controlled waves. This is the right tool for a promotion, announcement or last-minute availability message that you choose to send.

Automated dog grooming rebooking reminders

Active Standard and Gold subscriptions can also use automated Reminder to Book In, including an optional one-time follow-up around 14 days later. This is the right tool for pet-specific rebooking based on a dog's saved grooming frequency. It has separate templates, stages and controls from manual campaigns, even though both use Marketing Credits.

Marketing without disrupting appointment messages

Email and SMS marketing permissions are separate. Unknown or opted-out contacts are excluded. Marketing opt-outs never disable appointment confirmations, reminders, changes, cancellations or consent messages, and those service messages never consume Marketing Credits.

SMS marketing for dog groomers: Marketing Credit costs and example ROI

Email costs 0.25 credits per successfully submitted recipient.
SMS costs one credit per successfully submitted SMS segment.
Bundles are 100 credits for £15, 250 for £30, 500 for £55 or 1,000 for £100, including VAT where applicable, and do not expire.

Illustrative example: if a salon buys 250 credits for £30, sends one SMS segment to 100 opted-in clients and two clients book a £55 groom, that is £110 booked revenue against £30 spent on credits, with 150 credits left. Results vary.